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Welcome to Radioworksforme.com, the business site for Crossroads Communications, LLC's, family of radio stations and web sites in Terre Haute, Indiana. This site contains information relative to our radio stations and web sites, sales and marketing information, how to get in touch with each of our staff members, corporate information, and links to our station's web sites. If you cannot find what you are seeking here, please contact Crossroads President, Mike Petersen, or General Manager, Robin Wood.
MISSION STATEMENT We endeavor to serve our communities in meaningful ways that promote good will, listenership, and generate profitable advertising revenue.
VISION STATEMENTCrossroads Communications purpose is to acquire, develop, and operate radio properties for the purpose of cash flow and profit, long-term equity enhancement, and a higher-than-average rate of return on investment. It is our goal for each of our radio stations to establish itself as a "shining star" in its city and county of license and in adjacent population centers, by serving first THE LISTENER. We will provide a mix of quality music and information features, which fosters personal and community self-esteem, faith in God, and adherence to Christian morals and values. Secondly, we will provide an exemplary ADVERTISING SERVICE to businesses, offering them the services of trained account executives and station management, a positive programming environment, high quality commercial production, and accurate and timely billing and support services. Thirdly, we will serve our STAFF at each station, offering them the opportunity to learn and grow professionally and personally. Each person will be considered a valuable part of our family and operation, and will be encouraged to participate with ideas, service to the community, and commitment to the stations' growth. Our goal for our radio stations is to be characterized as doing more than what is expected of them, in community service, audience accumulation, business development, and staff and personal development. With fine technical facilities, a clean and inspiring work environment, and interactive management, we fully expect success in all phases of our company's endeavors. Michael A. Petersen, Dan T. Lacy, Crossroads Communications, LLC
Contact Information
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Send mail to
mike@radioworksforme.com with
questions or comments about this web site.
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