Audience Profiles

B 102.7 Gains Listeners

B 102.7 FM

B 102.7 plays an Adult Contemporary music format targeted at a 25+ female audience. The format has recently been upgraded to be more music intensive with a hotter mix of songs. The station format is appealing for listening at work or while on the go. The station features a live morning show and local talent throughout the day.

Join Us:

Doug and Adam for The Morning Buzz
Julie Henricks during your Midday
Sketch for Afternoon Drive

Gold 104.9 has a new and improved sound and is gaining new listeners. WAXI has been playing "Timeless Classics" for the past several years. In September of 2005 the station began playing more of the hits from the 60's & 70's to target the baby boomer demographic. Ron Mott is a radio legend in this part of the country with over 50 years broadcasting.

The Crock - 92.7 FM

October 31, 2005 - WSDM 97.7 Oldies went off the air. At 92.7 FM a brand new radio station format was launched. This format blends Country and Rock together. The station and format is called CROCK. CROCK still has the WSDM call letters. The CROCK format is targeted at a 35-54 year old audience. The station went on the air the final few weeks of the Fall 05'. CROCK has hit a home run and with Party Marty driving - who knows how big this will get!

ESPN Leader in Sports

ESPN 1300AM and 1130AM is continuing to build a strong loyal audience of sports fan listeners.

With local, college and national sports coverage listeners are tuning in to follow their favorite schools, teams and players.

Facts about ESPN Sports Radio Listners:

Well Educated - Almost 1/2 of all Sports Radio listeners have a college degree.
Affluent - Sports Radio listeners are more than twice as likely as the average adult to have an Annual Houshold income of $100,000+
Married - Nearly three out of four of all Sports Radio listeners are married.
Professionals That Make Decisions - Sports Radio listners are twice as likely as the average adult to hold a Managerial position.